What Is CPA Marketing?
The concept of digital marketing is changing as the day passes. The marketing strategy that once used to be in vogue has now become outdated. Under such circumstances, it is crucial for us to have clarity on the online marketing strategy, as it’s the information era.
If making a consistent income through online marketing is your goal then make sure to choose the right platform. And one such platform is CPA marketing.
CPA stands for Click per Acquisition or Cost per Action. It’s considered one of the best monetization strategies.
While the affiliate networks pay you only when someone referred by you makes a purchase, the CPA offers can also pay you when someone takes a specific action that doesn’t necessarily mean to be a purchase.
Here are a few examples when a CPA offer can pay you:
- A product purchase
- Email submit (lead)
- Zip code submit
- App install
- Free account registration
- Trial registration
The advertiser (vendor) is the one who decides the conversion point of an offer.
An advertiser is a person or a company who has submitted the offer to the CPA network. Many times in the CPA networks you will also find references to “affiliates” as “publishers.”
Why would someone pay me for a free email submit?
That’s an excellent question.
Typically, the people or companies who advertise their offers using the CPA networks know very well the average price of their customers. Even though it looks that they are throwing money away, they will be making much more money than what pay you.
If you have some experience with affiliate marketing, you’ll probably know that a good sales funnel can do wonders regarding ROI.
There are also some big companies who advertise their products using the CPA networks, because they’ve found that there is more profitable for them to gain their customers this way, instead of promoting their offers by themselves.
To be accepted in CPA networks, you will also have to provide details on how you are going to promote their offers, what’s your marketing experience, and you might be required to have a website.
Usually, the CPA networks don’t accept people without a marketing experience. Some networks will accept you easily or automatically.
Here’s a list of those CPA networks that are more beginner-friendly and don’t require a phone interview:
Here’s a list of those CPA networks that have very high payouts but require a phone/skype interview or a simple email descriptions about you and your business:
Because some CPA offers are paying for leads, ZIP code submits, free account registrations, trials (unlike of only paying for sales like the simple affiliate networks), these will predispose the networks to numerous cheat attempts from their affiliates.
That’s the main reason why the CPA networks choose their affiliates more carefully.
A place where you can find more CPA networks and offers to promote is Offervault.
Offervault is like a search engine for CPA offers.
Both the CPA marketing and affiliate marketing have their advantages and disadvantages, so let’s make a direct comparison.
The most obvious advantage of the CPA model is that you don’t have to sell a product to earn a commission. Making someone pull out his credit card is much harder than making him give you his email address, installing a free app or starting a product trial.
An advantage of the CPA networks is that once you have created an account, an affiliate manager will be automatically assigned to you.
You can contact your affiliate manager and ask what offers convert best for a specific traffic source, if your landing pages are complying with a specific offer, etc. It’s in their interest to help you, because the more money you make, the more money they make.
The disadvantage of the CPA networks is that they usually don’t accept beginners, while it’s effortless to start with a traditional affiliate network.
Allowed traffic methods
While you can use almost any traffic source to promote the offers from the traditional affiliate networks, when you push CPA offers, your advertising methods are typically limited and chosen by the vendor.
The quality of the offers
A lot of the CPA offers are merely garbage, scams, useless products, and sometimes the vendors do not pay. Therefore, sometimes, it can be tough to find a good CPA offer that deserves promoted.
There are also a lot of low-quality offers listed on the affiliate networks, but I would still give the affiliate networks a plus when it comes to comparing the quality of the offers. There are also many excellent products, especially if you promote physical products.
Getting accepted into networks
When you apply to become an affiliate for a conventional affiliate network, you will usually get your account approved instantly, and you can start promoting offers right away.
When you apply to a CPA network, you will generally need to wait until your account is manually checked and approved by an affiliate manager.
Sometimes these networks require a phone interview, additional details on how you’re going to promote their offers, and you might even need to have a website (or at least a landing page, opt-in page or some kind of proof that you know what you’re doing).
The long-term advantage
A disadvantage of the CPA model is that the CPA offers, especially the offers which doesn’t require a sale, will often be removed without any notice.
Therefore, if you include CPA offers in a funnel or email follow-up, you need to regularly check the links and see if the offers are still available. Otherwise, you will just waste your traffic.
The offers found on the traditional affiliate networks will usually be available for an extended period and you don’t have to check every day if the product it’s still for sale.
It takes time to kick-in, but once you rank for your target keywords, you get traffic without needing to do ANYTHING else.
SEO stands for search engine optimization. A very brief and basic explanation of SEO is the ability to rank your content
If you want to learn the ins and outs of SEO, I recommend checking out these resources:
Find your product/offer (more popular – better).
Now when you picked what you will promote, it’s time to do a little research.
Open Google Keyword Planner. Add a country name to the name of your offer (keyword). If your site is in English language you should choose some Tier 1 countries like Australia, Canada, UK or New Zealand.
Check if your keyword has some decent amount of searches. In my opinion, if keyword has above 100 searches a month you should definitely go for it. Those are extremely targeted buyer keywords, believe me they will convert great.
What I usually do is make 8 Blogger backlinks, 1 WordPress, and 1 Weebly.
The reason you are doing this is that for Google SEO, you need backlinks in order to rank up. The more/higher quality backlinks you have, the more you will rank up; and we are trying to rank up first.
For more information on backlinks and SEO, you can check out BlackHatWorld. It’s a great site to learn.
PPC ads (like Google Adwords and Facebook ads) are another popular way to get traffic to your CPA offers.
The big plus of PPC advertising is that you can start right away, you can literally start getting traffic within an hour or so
The downside is that you need to funnel money into your ads… Once you stop spending, your revenue goes to zero.
- Facebook -> More Details Here FACELAB
- Reddit -> More Details Here REDDIPO
- Instagram -> More Details Here INSTAMAN
- Pinterest -> More Details Here PINTERELA
- YouTube-> More Details Here YOUTUBEET
- Imgur -> More Details Here BETAVIRAL